The point of this blog isn’t to be pretty. I’ll get to it eventually. haaay.
I’ve been a blogger for over ten years. On and off. Mostly off mind you, but still long enough to have serious perspective on the changes I’ve seen in the blogosphere. Yep, been blogging long enough to still be saying blogosphere. Seriously, does anyone still say that?
In ten years of on & off blogging I had never used an affiliate link, never used an ad. Of course I never made any direct money off any blog I’ve ever run either. I’ve had serious amounts of followers, gained real connections in real life, and have never once capitalized on blogging in that way.
A few months ago I started a blog again. Because I was bored. The intent was to monetize it somewhat and I made some really dumb mistakes. Those dumb mistakes led to some awesome results and sparked the idea for this site. It’s not going to be boring. Or overly technical. Or anything but real advice and lessons learned.
If you want to know more about me and my blogging creds: I’ve been an invited speaker at blogging conferences and events. I’ve used a blog to promote my own business (and been featured in syndicated media as a result). I’ve blogged as a team member in a public interest organization. I’ve blogged just for the hell of it. I’ve blogged to chronicle my grad school experience. I’ve blogged under my legal name (all that above stuff), my married name (Brandy O’Grady), and using a pseudonym (yes really).
I have been around the block. Over and over again.
When I told a few friends that I was going to launch a metablog, they all asked why didn’t you do this sooner?
I’m not really sure to be honest. Except that I thought I left the blogging behind a while ago. And while I can generally hack WordPress into what I want it to achieve and at producing compelling, persuasive content on and offline, search optimization and ranking results were totally new to me. I relied strictly on person to person networks for my blogs.
The world has changed some, but not all. Networking still works. Your personal networks, even new ones created as you blog, are still incredibly powerful. But search and social media (inasmuch as they are different) are also important.
So what am I going to do for you?
I am going to show you how to transform WordPress when you need to.
How to increase the power of your blog through networking.
How to earn an income with your blog. Am I a passive income freak? Nope! I don’t bang on that drum and I am not going to tell you the same story that everyone else tells about waking up to ebook sales. I don’t have an ebook. Maybe someday. Don’t get me wrong, it’s awesome waking up to money in the bank – but everyone already tells that story. You already know it can happen.
How to get a blog that looks great (awesome is nice and all that but great is good enough) and works better.
And I will probably do it all with mad references to funny jokes about my name.
I always have something to share and the right folks are the ones who show up.
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